Patients now ask AI which doctor to trust.

Not by itself. The key is to keep marketing and intake surfaces separate from any system that stores patient health information, and to put a Business Associate Agreement (BAA) in place with any vendor that could touch that information. "HIPAA-conscious" means we design those boundaries in from the start: the public site and first-touch intake never collect clinical detail through unsecured channels, and anything that does is routed to a secure, BAA-covered system.

Eleven things on your public pages. It starts with the trackers, because that is where enforcement has actually landed: whether third-party pixels or analytics (Meta, Google, TikTok, session-recording tools) load on pages where a patient could reveal a condition or book, and whether a cookie consent banner is present when those trackers run. Then: whether a Notice of Privacy Practices is findable; whether contact forms invite health details without protection; whether testimonials are written to the FTC Endorsement Guides; whether a "request records" path routes somewhere secure; whether "board-certified" claims name the certifying board; whether numeric outcome claims are substantiated; whether telehealth is offered with consent and jurisdiction language; whether your states of licensure are listed; and whether the site shows basic accessibility signals. It reads public pages only. No login, and no patient data is touched.

Yes, with care. Under the FTC Endorsement Guides (16 C.F.R. Part 255), a testimonial that describes a result is treated as a claim that the result is typical, and a "results may vary" line does not fix that. You either need to be able to substantiate the result as representative, or clearly disclose what a patient can generally expect. Health claims must be truthful and substantiated, and you need written consent (and a HIPAA authorization where the content identifies a patient) to use a patient's image or story. Some state medical and dental boards also restrict testimonials outright, so check your board's advertising rule. The scan flags the most common failure mode: outcome testimonials or before-and-after content with no expected-results disclosure and no consent trail.

The engine reads structured details about your practice: specialty, location, insurance accepted, languages, and hours. When a patient asks for a provider "near me," the engine names the practices whose details it can read clearly and trust. We structure those details so you are one of them. We do not guarantee a specific result, because AI engines decide independently. We build for citation and measure it honestly.

Yes. Dental and specialty practices see the same shift: patients search "implant dentist near me" or "Invisalign in Coral Gables" and get an AI answer that names a few practices. Membership and cosmetic services are especially competitive. The same eleven rules apply to your site, and the scan uses dental examples where they fit.

It starts free with the scan, then a paid full report, then a $97 founder-led audit, then done-for-you work. Each step is priced on its own. Two exceptions: the Growth Systems Intensive credits toward Implementation, and Custom AI Build Scoping credits toward the Proof of Concept, when you start within 60 days. Every step is optional and priced on our pricing page before you commit.

Yes. Intake and content in English and Spanish are a core part of what we build for the Miami market. Bilingual patients get the same fast, clear experience in the language they prefer.