A site that holds up under your firm’s name.

People now search by asking AI tools like ChatGPT and Perplexity, not just Google. Those tools can only recommend your firm if your website gives them information they can read. "Visibility-ready" means we build that in from day one. In plain terms: we add structured data, which is hidden labels that tell search engines and AI exactly who you are, what you do, and where you work. We format your FAQ answers so an AI can lift them straight into a reply. We keep your page titles and descriptions consistent, and we make the site fast the way Google rewards. A site built without this is close to invisible to ChatGPT and Perplexity. Adding it later costs more than doing it upfront, so we never bolt it on after launch. It is part of the build.

"Stack" is the industry word for the set of software tools we build your site with. For most websites and web apps we use a modern, widely supported set called Next.js and React, paired with a Postgres database (often through a service called Supabase). When your current setup calls for it, we build in PHP 8 with Tailwind CSS and a MySQL database instead. Payments run through Stripe, the same processor behind many trusted online stores. Hosting sits on Vercel or Hostinger. We pick based on what your team can actually maintain over time, not on what is trendy.

A typical 5 to 15 page marketing site runs about 3 to 6 weeks from kickoff to launch. A custom platform or software product (the kind you log into, often called SaaS) is a focused 6 to 12 week project with a clear, agreed scope. Rebuilds that move you off an old site depend on how big the old site is. Either way, we write the full plan, including how we protect the Google traffic you already have, before we write a single line of code.

Protecting the traffic you already earn is the first step of any move. We list every page on your current site, then set up a permanent forwarding address (called a 301 redirect) for each one, so visitors and Google always land in the right place. We carry over the behind-the-scenes signals Google uses to rank you, and we watch Google Search Console, Google's free reporting tool, closely during the switch. Most sites actually gain ground after a rebuild, because the new site is faster and easier for both Google and AI tools to read.

We spell out who owns the code and the finished site in your written agreement, so there are no surprises. Your own accounts always belong to you: your web hosting, your domain name, your analytics, and your content. For most marketing-site projects, we hand over the complete code when we are done. For larger platforms and software products, it can depend on any licensed or shared parts involved. That is exactly why we put the terms in writing before we start, rather than leaving them assumed.

Yes, we use AI tools in our own work. They speed the build up, and it would be foolish not to. What they cannot replace is human judgment. That means design taste that does not look like a cookie-cutter template, and real experience with regulated fields: bar advertising rules for law firms, privacy-conscious content under HIPAA for healthcare, and SEC marketing limits for finance. It also means the visibility groundwork that decides whether AI tools recommend you in the years ahead. You are paying for the judgment and the experience, not the typing.

Yes, and for South Florida firms (Coral Gables, Brickell, Doral, Pinecrest) we treat it as a basic requirement. Your Spanish content is written and reviewed by people as real content, not run through a translation machine and left alone. We also set up the technical tags (called hreflang) that tell Google which page is English and which is Spanish, so each version shows up correctly in search and gets recommended on its own.

Start with the free Website Build Kit: the checklist and toolstack we use before quoting any professional-services site, so you can grade your own site against the same standard. For a scored, personalized read of your actual site, the $14.97 Site Conversion Snapshot scans mobile speed, conversion path, form friction, and trust signals in about a minute, and the full report includes a 15-minute findings call with Brandon. If your site scores well, you may not need a rebuild, and we will tell you so. (Getting recommended by ChatGPT and Perplexity is a separate service; see AI Visibility.)