Be the answer AI gives.

GEO is the practice of structuring a firm's online presence so generative AI engines — ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — can find, parse, trust, and cite it by name. Where classic SEO optimizes for a ranked link on a results page, GEO optimizes for being included in the AI's answer itself. The core levers are entity disambiguation, JSON-LD schema (Organization, LocalBusiness, Person, FAQPage), direct question-and-answer content, third-party citations, and topical density.

A firm can rank on page one of Google and still be invisible to ChatGPT, because generative engines weigh different signals: consistent entity data, structured schema, extractable Q&A content, and citations in sources the model trusts (directories like Avvo, Healthgrades, and Chambers; Google News-indexed publications). Most SEO retainers were never scoped to those surfaces. We audit both layers and close the gap — the two disciplines reinforce each other rather than compete.

Two ways, in order. First, the free AI Visibility Scorecard — a 10-minute self-audit with 5 tests you run yourself in ChatGPT and Perplexity. Second, the $14.97 AI Visibility (GEO) Audit — a scored, seven-area diagnostic of your actual site covering entity clarity, schema coverage, FAQ content, editorial authority, citation footprint, internal linking, and vertical-specific signals. The $14.97 credits toward the $497 premium tier if you continue.

The ladder is deliberate: a $14.97 productized GEO Audit to diagnose, a $497 premium tier with a founder-led findings review, and a $2,500 implementation sprint that executes the roadmap. Ongoing engagements run on a 90-day initial term scoped to your vertical, geography, and competitive landscape. Each rung credits toward the next, so you never pay twice for the same diagnosis. See pricing.

On-site work (schema, entity surfaces, FAQ content) is typically live within the first 2–4 weeks. AI engines re-index on their own schedules — commonly 3 to 14 days for sites with regular traffic — so measurable citation movement usually appears within the first 90-day term. Offline authority signals (directory profiles, bylined editorial in Google News-indexed publications) take longer and are sequenced in months two and three.

No — and you should be skeptical of anyone who says otherwise. ChatGPT, Perplexity, Gemini, and Google AI Overviews independently decide what they cite. What we do is architect for citation, measure where you appear and where you don't, and report the movement transparently every month. The signals we build — schema, entity clarity, Q&A content, third-party citations — are the ones generative engines demonstrably favor.

It's our specialty. Law-firm engagements are scoped against bar advertising rules (Florida Bar Rules 4-7.11 through 4-7.22 and ABA Model Rules 7.1–7.3 where applicable) — Florida firms can start with the $14.97 Bar Compliance & AEO Audit, which checks your site against the Fla. Bar Website Advertising Checklist alongside the AI-visibility rubric. Healthcare content respects HIPAA and FTC guidance on professional advertising. Wealth-management work accounts for SEC marketing-rule constraints.

The baseline for every firm: Organization, LocalBusiness, Person (for named principals), and FAQPage. On top of that, vertical-specific types: LegalService and Attorney for law firms, Physician and MedicalBusiness for medical practices, FinancialService for wealth managers, RealEstateAgent for brokerages. Each is emitted as JSON-LD and kept consistent with your name, address, and practice-area data everywhere else on the web — inconsistency is the most common reason AI engines fail to cite an otherwise strong firm.

Yes. The methodology is geography-agnostic — entity clarity, schema, and Q&A content work the same in any market. Our local depth is Miami-Dade (Coral Gables, Brickell, Coconut Grove, South Miami, Pinecrest), which is where the Local AI Dominance pillar has the most pre-built neighborhood context, but AI Visibility engagements run remotely for firms nationwide, in English and Spanish.