For RIAs, wealth managers & family offices · 206(4)-1 aware

Discretion is your brand. Invisibility is not.

Wealthy prospects now check advisors through ChatGPT and Perplexity before any introduction, and the engines answer with names. We make your firm one of those names for the searches that matter. Every public word stays inside the SEC Marketing Rule.

Aday Interactive, Inc. is a Coral Gables AI systems firm. We help RIAs, wealth managers, and family offices get described accurately by AI engines and handle inquiries with discretion, with every public claim built against SEC Rule 206(4)-1.

Line illustration of a wealth management office
Line illustration of a wealth management office

Why this matters right now

The check

The quiet referral now gets checked by AI

Before a referred prospect calls, they ask an AI engine about you. If the engine cannot describe your firm, or describes it wrong, the warmest referral arrives cold, or not at all.

206(4)-1

Marketing Rule problems hide in old pages

A testimonial from 2019. A performance figure without the required disclosures. A "Top Advisor" badge with no disclosure of what was paid for it. The Marketing Rule made all of it examinable, and examiners use the same automated scans we do.

Drift

Your ADV and your website may tell different stories

Entity names, AUM claims, and service descriptions that drift between Form ADV, the site, and LinkedIn are exactly what an examiner flags. AI engines trip on the same inconsistency.

Free · 60-second scan

Marketing Rule Exposure Scan

See your public web presence the way an SEC examiner and an AI engine see it. Sixty seconds, no login, nothing installed.

  • A 0 to 100 score with a plain-language band
  • Your top 3 exposures, each with the page it lives on
  • The $14.97 full report credits toward the $97 founder-led audit
Run the free Marketing Rule Exposure Scan Prefer a private conversation first?

How Aday Interactive, Inc. helps

Four disciplines, matched to what your firm needs first.

Line illustration of a wealth management office
Start here

Named for the right prospects. Silent everywhere else.

We structure the details AI reads about your firm so engines describe you accurately for high-net-worth searches: fiduciary, fee-only, multi-family office. Every claim lines up with your ADV and Rule 206(4)-1. No mass-marketing noise.

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White-glove response, without a bigger back office

Discreet, GLBA-conscious inquiry handling. Qualified prospects reach a principal fast. Everyone else is politely triaged. Follow-up sequences are written to compliance, not around it.

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AI adoption your CCO can examine with confidence

A firm-wide AI use policy, vendor due diligence, and the books-and-records side of AI-generated content. Fractional AI leadership fluent in the RIA compliance stack.

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A web presence as considered as your client experience

Understated, fast sites for firms that compete on trust: advisor profiles, philosophy pages, ADV and CRS surfaced properly, and structured data throughout.

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01

Marketing Rule aware by design

We build public copy against SEC Rule 206(4)-1 from the first draft: testimonials, performance, and third-party ratings handled with the disclosures the rule requires.

02

Discretion first

Precision over volume. Your firm is named for the searches you choose and stays quiet everywhere else. No mass-marketing noise around a private brand.

03

Honest measurement

We architect for accurate AI description and report it monthly. We never guarantee a specific AI output, because no honest firm can.

Questions firm owners ask

Does the SEC Marketing Rule really cover our website?
Yes. SEC Rule 206(4)-1 defines an "advertisement" broadly, and most of a registered adviser's public site qualifies: pages that offer advisory services or that could influence a prospect count. That includes testimonials, performance claims, and third-party ratings anywhere on the site. The scan checks the pages most likely to be treated as advertising.
Can we show testimonials now that the rule allows them?
Yes, with disclosures. Since the Marketing Rule took effect, testimonials and endorsements are permitted only when you disclose whether the person is a client, whether they were compensated, and any material conflicts of interest. The scan flags testimonials or endorsements that appear without those disclosures nearby.
How do wealthy prospects actually use AI to pick an advisor?
They verify. Before a call, a referred prospect asks an engine what it knows about your firm and how you compare to one or two others. If your public details are thin or inconsistent, the engine either says little or gets it wrong, and the referral cools. We make your firm's details clear and consistent so the engine describes you accurately.
Is AI visibility compatible with a discreet brand?
Yes. This is precision, not volume. We structure your firm to be named for the specific searches you want, such as fee-only fiduciary or multi-family office in your market, and to stay silent everywhere else. Discretion and accuracy are not in tension.
What does the free scan check, and is it safe?
It reviews public pages only, with no login and nothing installed. It checks seven things: Form ADV access, a Form CRS link, testimonial disclosures, performance-claim disclosures, third-party rating disclosures, entity-name consistency, and financial-service structured data. Nothing is stored beyond the report we generate for you.
What does an engagement cost?
It starts free with the scan, then $14.97 for the full report, then $97 for a founder-led audit, with the $14.97 credited toward it. Done-for-you engagements begin at $2,500. We never guarantee a specific AI outcome. We build for accurate citation and measure it honestly.
Do you understand family offices specifically?
Yes. Single-family and multi-family offices have different registration and privacy postures, and both put discretion first. We work within GLBA and Regulation S-P privacy expectations and keep the public footprint deliberate: enough for the right introductions, nothing more.

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Compliance posture

SEC Rule 206(4)-1 FINRA Rule 2210 GLBA / Reg S-P

Aday Interactive, Inc. builds marketing systems with reference to SEC Rule 206(4)-1 (the Marketing Rule), FINRA Rule 2210 where applicable, and GLBA privacy obligations. We are not a law firm, a compliance consultant of record, or a registered adviser. Your CCO retains final review.

Last reviewed 2026-07.

See what an examiner and an AI engine see

The scan takes about a minute, touches no private data, and shows your top exposures before you talk to anyone.

Run the free Marketing Rule Exposure Scan

Aday Interactive, Inc. provides custom AI, AI governance, intelligent growth systems, and AI search visibility (GEO/AEO/SEO) for established professional firms across the United States. Founder-led from Coral Gables, FL, with in-person engagements available throughout Miami-Dade County (Coral Gables, Brickell, Coconut Grove, South Miami) and remote delivery nationwide.