Privacy Policy

1. Who we are

This policy applies to Aday Interactive, Inc., a Florida corporation with offices at 338 Minorca Avenue, Suite 202, Coral Gables, FL 33134 (the “company,” “we,” or “us”). It covers the website at adayinteractive.com, including all subpages, productized diagnostic tools (the GEO Audit, IGS Diagnostic, and Bar Compliance & AEO Audit), assessments, blog articles, and any lead-magnet download page (collectively, the “Site”).

Aday Interactive, Inc. acts as the “controller” (under the EU/UK GDPR) and “business” (under the California Consumer Privacy Act, as amended by the California Privacy Rights Act) for personal information collected through the Site. Where we deliver services on behalf of a client firm (for example, an intake agent operating on a law firm’s website), the client firm is the controller for personal information collected through that deployment; we act as a “processor” or “service provider” under a separate agreement.

2. What we collect

Information you provide. When you fill out a form, take an assessment, run one of our diagnostic audits, sign up for a lead magnet, request a consultation, or send us an email, we collect the information you provide. This typically includes:

• Name, business email, phone number, and firm or company name.
• Vertical, practice area, jurisdiction, geography, and other business-context details you choose to share.
• Firm URL or website you ask us to audit, and any content you paste into an audit input (for example, pasted ChatGPT or Perplexity outputs).
• Message content, free-text notes, and email correspondence.
• Payment details when you purchase a productized diagnostic. Payments are processed by Stripe; we do not receive or store card numbers.

Information collected automatically. When you visit the Site, our server and analytics tools may automatically collect:

• IP address, user-agent string, browser type and version, operating system.
• Pages viewed, referring URL, timestamps, and approximate geographic region.
• Device identifiers assigned by your browser (for example, first-party cookies).
• Interaction events (button clicks, form submissions) only if you have granted analytics consent.

Information from third parties. If you interact with us through a third-party platform (for example, GoHighLevel form embeds, LinkedIn Lead Gen forms, or a payment through Stripe), we may receive personal information those platforms share with us under their own privacy terms.

Sensitive information. We do not intentionally collect sensitive categories of personal information (racial or ethnic origin, health, biometrics, precise geolocation, etc.). Please do not include such information in free-text form fields.

3. How we use it

• Respond to inquiries, deliver requested content, run diagnostic audits, and provide the services you engage us for.
• Send transactional emails (audit results, deliverables, payment receipts, account communications).
• Send marketing emails only when you have opted in; you can unsubscribe from every marketing email or by contacting us.
• Improve the Site: understand which pages perform, fix bugs, tune content, and calibrate our scoring rubrics. Where consent is required, we do this only after you have accepted analytics cookies.
• Detect, prevent, and address technical or security issues, fraud, and abuse.
• Comply with legal obligations and enforce our Terms of Service.

Automated processing. Our diagnostic tools use rules-based scoring and, where you engage the optional feature, a large language model (Anthropic Claude or Google Gemini) to generate a narrative summary of the deterministic score. The score itself is a deterministic calculation; the narrative is prose only and is not used to make significant automated decisions about you. No profiling for advertising purposes is performed.

4. Legal basis (GDPR)

If you are in the European Economic Area, the United Kingdom, or Switzerland, we rely on the following legal bases under the GDPR:

• Contract (Art. 6(1)(b)) — to deliver a service you have requested (for example, a paid audit).
• Consent (Art. 6(1)(a)) — for marketing emails, analytics cookies, and other non-essential processing. You may withdraw consent at any time.
• Legitimate interests (Art. 6(1)(f)) — to run the Site, secure it, prevent fraud, and communicate with prospective clients who have contacted us. We balance these interests against your privacy rights.
• Legal obligation (Art. 6(1)(c)) — to comply with tax, accounting, and other legal requirements.

5. Who we share it with

We do not sell personal information. We share it with service providers who process it on our behalf under written contracts that require confidentiality and security. Current processors include:

• Hostinger — web hosting and database. Data resides in the United States.
• Stripe — payment processing. Stripe collects and stores card details directly under its own PCI-DSS-certified environment; we do not see or store card numbers.
• Brevo and Google Workspace (Gmail SMTP) — transactional and marketing email delivery.
• GoHighLevel — customer relationship management, marketing automation, and post-signup nurture sequences.
• Google Analytics 4 and PostHog — product analytics. Only loaded if you accept analytics cookies.
• Anthropic and Google (Gemini) — large-language-model providers used for optional narrative synthesis in our diagnostic tools. We do not use these providers’ APIs to train their models on your data; both offer contractual data-processing terms and opt-out of training-data use.

Legal disclosures. We may disclose personal information when required by law, in response to lawful requests from public authorities, or to protect our rights, property, or safety, or that of our clients or the public.

Business transfers. If Aday Interactive, Inc. is involved in a merger, acquisition, or sale of all or a portion of its assets, personal information may be transferred to the acquiring entity under a successor privacy commitment.

6. Cookies and tracking

We use a small number of first-party and third-party cookies. Essential cookies (session cookies, CSRF tokens, and the cookie that stores your consent choices) always load because the Site cannot function without them. Analytics and marketing cookies load only after you grant consent through our cookie banner. See our Cookies Policy for the full list, retention, and instructions on managing your preferences. You can revoke consent any time by clicking Cookie preferences in the footer.

7. How long we keep it

• Contact and lead records: retained indefinitely unless you request deletion or the record has been dormant for more than seven years.
• Audit intake and results: retained indefinitely so we can regenerate deliverables on request. Raw site-scan HTML captured by our tools is purged 60 days after the audit runs.
• Email correspondence: retained per our email retention schedule (currently indefinitely in Google Workspace).
• Payment records: retained for the period required by applicable tax and accounting laws (generally seven years).
• Server logs: retained for 90 days for security and troubleshooting.
• Analytics data: retained per the provider’s policy (Google Analytics 4: 14 months; PostHog: per project setting).

8. Your rights

Depending on where you live, you may have the following rights:

• Access — a copy of the personal information we hold about you.
• Correction — correction of inaccurate or incomplete information.
• Deletion — deletion of your information, subject to legal retention requirements.
• Portability — a machine-readable copy of information you provided under consent or contract.
• Restriction / objection — to certain processing based on legitimate interests.
• Withdraw consent — any time, without affecting the lawfulness of prior processing.
• Complaint — to your local supervisory authority (in the EEA, EU member-state DPA; in the UK, the ICO).

To exercise these rights, email brandon@adayinteractive.com with enough information to identify your record. We will respond within 30 days.

9. California privacy rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) gives you the following additional rights:

• Right to know — the categories and specific pieces of personal information we have collected about you, sources, purposes, and third parties we shared it with.
• Right to delete — deletion of personal information, subject to legal retention exceptions.
• Right to correct — correction of inaccurate personal information.
• Right to opt out of sale or sharing — we do not sell personal information and we do not share it for cross-context behavioral advertising. If that changes, we will update this policy and provide a “Do Not Sell or Share My Personal Information” link.
• Right to limit use of sensitive personal information — we do not use sensitive personal information for inferences or other purposes beyond what is necessary to provide the service you requested.
• Right to non-discrimination — we will not deny service, charge different prices, or provide a different level of service for exercising these rights.

To exercise CCPA rights, email brandon@adayinteractive.com. We will verify your identity before responding.

10. Security

We take reasonable administrative, technical, and physical safeguards to protect personal information. Site traffic is encrypted in transit with TLS. Passwords and credentials are stored using industry-standard hashing. Database credentials and API keys are stored outside the web root. Despite our efforts, no method of transmission over the internet or storage is 100% secure; we cannot guarantee absolute security.

11. Children

The Site is intended for business professionals. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, contact us and we will delete it.

12. International transfers

Aday Interactive, Inc. is based in the United States. If you access the Site from outside the U.S., your personal information will be transferred to and processed in the U.S. or in countries where our service providers operate. Where required, we rely on Standard Contractual Clauses or other legally recognized transfer mechanisms.

13. Changes to this policy

We may update this policy from time to time. Material changes will be reflected in the “Effective” and “Last updated” dates at the top of this page. Where required, we will provide additional notice (for example, an email or in-Site banner). Your continued use of the Site after a change takes effect constitutes acceptance of the revised policy.

14. Contact us

Aday Interactive, Inc.
338 Minorca Avenue, Suite 202
Coral Gables, FL 33134
Email: brandon@adayinteractive.com
Phone: 305-209-8453

This Privacy Policy is provided for informational purposes and reflects our current practices as of the effective date. It is not legal advice. Reading it does not create an attorney-client relationship. Consult qualified privacy counsel in your jurisdiction for advice specific to your situation.