For e-commerce & DTC brands · The AI shopping shift
Shoppers now ask AI what to buy. Does it name your product?
"Best clean sunscreen for sensitive skin" is a ChatGPT conversation that ends in a purchase, from whichever brand the engine could actually read. We structure your catalog, reviews, and brand details so AI shopping surfaces recommend you. Your paid ads stop carrying the whole business.
Aday Interactive, Inc. is a Coral Gables AI systems firm. We help e-commerce and DTC brands get recommended by AI shopping surfaces by structuring product, price, and review data engines can read and trust, with review presentation that clears FTC rules.
No credit card, and no obligation.
The new first impression
Shoppers ask AI before they buy.
ChatGPT, Perplexity and Google’s AI answers now hand shoppers a short list of names, and they cite the sources they trust. We build so your brand is one they can find, trust, and cite by name.
Why this matters right now
Shoppers now ask AI what to buy, and the answer is built from product data you may not publish. Three pressures follow: structured data AI can read, ad costs that work like a visibility tax, and review rules that turn into brand risk.
- 01AI shopping answers are built from structured data you may not have
- 02Rising ad costs are a visibility tax
- 03Review compliance is now brand risk
AI shopping answers are built from structured data you may not have
Product, price, and review data decide whether an engine can recommend your product. Brands with thin data cannot be recommended. Literally.
Rising ad costs are a visibility tax
Every recommendation you do not earn in AI answers is one you buy back through Meta and Google, at auction prices that climb every quarter.
Review compliance is now brand risk
FTC violations like undisclosed paid reviews and cherry-picked ratings are enforcement targets. They also kill citations: engines discount review signals they cannot trust.
Put a number on it. Ask an AI assistant to recommend products like yours. Every answer you are missing from is a customer you buy back at auction prices.
Free estimate · your numbers only
What are the shoppers who ask and do not buy worth to you?
Count pre-sale questions from chat, email, and DMs. For value, use what a typical customer spends with you over time. Pick your main service, then move the sliders to your own numbers.
Your main service
Each choice loads starting values for that kind of work. They are rough examples, not industry data.
Today
- Buying today
- 20 a month · 240 a year
- Not buying
- 180 a month · 2,160 a year
Estimate · if your rate rose
from 10% to 15%
+$15,000 a year
about +$1,250 a month in estimated new long-term customer value
- Estimated value of all questions that did not convert, 12 months
- $270,000
180 a month × 12 months × $125
This is an estimate, not a prediction. Not every one of these is winnable, and we will not tell you what your rate will become. Nobody honestly can. Based only on the numbers you enter. Not a projection, benchmark, or guarantee of results. Nothing you enter is sent to us.
How to read this estimate. It multiplies the numbers you enter, nothing more. It does not count costs, refunds or unpaid bills, seasonal swings, or how much new work your team can take on. The starting values are rough examples, not industry data or results from any firm. This is not legal, financial, or tax advice, and Aday Interactive, Inc. does not promise any result.
The pipeline we ship for this vertical
Start with the free E-Commerce & DTC Brands guide
A complete, plain-language guide to cart recovery, first-party attribution, and support that resolves most tickets on its own. Yours to keep, instantly.
- The full guide, emailed right away and yours to keep
- Then run your free scan to see how AI reads your firm today
- No cost and no obligation
How Aday Interactive, Inc. helps
Four disciplines, matched to what your firm needs first.
- 01Make every product one AI can recommend Start here
- 02A storefront built for the answer economy
- 03Retention that compounds while you sleep
- 04AI across the P&L, not just the ad account
Make every product one AI can recommend
Full product data architecture: product, price, review, and brand details in the structured format engines require, plus FTC-clean review presentation. AI shopping surfaces can then find, trust, and recommend your catalog.
Learn moreA storefront built for the answer economy
Headless and Shopify builds where structured data is native, page speed is green, and the product page answers the questions shoppers actually ask AI.
Learn moreRetention that compounds while you sleep
Post-purchase flows, review velocity engines with FTC-compliant asks, win-back automation, and support deflection that protects margin.
Learn moreAI across the P&L, not just the ad account
Catalog enrichment at scale, AI merchandising, support copilots, and a brand AI policy. Fractional AI leadership for brands past the founder-does-everything stage.
Learn moreEarned, not just bought
We help you earn AI recommendations so paid ads stop carrying the whole business, and the visibility compounds instead of resetting each auction.
FTC-clean by design
Review structure follows the FTC Endorsement Guides, which also happens to be what engines trust, so compliance and citations move together.
Honest measurement
We architect for AI recommendation and measure it on a set schedule: Day 30, 60 and 90 on the 90-Day Plan, then monthly if you keep us on hours. We never guarantee a specific AI output, because no honest firm can.
Related reading
Built for a firm like yours
Who you work with
“I help regulated practices get found, trusted, and cited by AI, before it hands their best clients to lesser competitors.”
Brandon Aday, Founder, Aday Interactive, Inc.
Founded the firm in 2002. Seven years at Microsoft Latin America, then digital growth at Univision, Catalina Mobile Payments, and Cascade Financial Technology, and AI work at Southern Glazer’s Wine & Spirits. He leads every engagement personally.
Meet Brandon →Compliance posture
Aday Interactive, Inc. structures product and review content with reference to the FTC Endorsement Guides and CAN-SPAM requirements for lifecycle email. We are not a law firm. Claims substantiation for regulated product categories (supplements, cosmetics, CBD) remains with the brand.
Last reviewed 2026-07.
See what AI shopping can read about your catalog
The scan takes about a minute and reports in merchant language, before you talk to anyone.
Take the free AI Visibility ScorecardNot ready to talk? Download the free E-Commerce & DTC Brands guide.