Rung 4 · Custom Web & SaaS · $500 · three to five firms

A live site by Thursday afternoon.

The Web Development Build Lab is a fast start, not our full custom build. In one day, in person at our Coral Gables studio or online in the same live session, you build a clean, up-to-five-page WordPress site with us, in a small capped cohort of three to five owners, never solo. You approve decisions on the spot and leave in about five hours with a site you own and understand, on hosting in your name, with a contact form that sends every inquiry straight to your inbox. It is a functional starting point, not the multi-week custom build (original design, more pages, custom code, migrations); that is a separate track.

What you receive

  • A live WordPress site of up to five pages built with you in one day, in person in Coral Gables or online, in a capped cohort of three to five owners. A fast starting point, done-with-you, not done-for-you, and not the multi-week custom build.
  • A contact form that reaches you: on the contact page, with click-to-call, sending every inquiry to your email with spam protection and a thank-you page. No chat, no texting, no CRM, no automations on this day: review requests, a missed-call text-back, and CRM capture are the Reputation Engine Lab, week 3, once the site is live.
  • Hosting in your name, about $10 a month: ten days before your build day, from the prep pack, you buy a WordPress hosting plan on Hostinger in your name and on your card, and we install WordPress on it before you arrive. The host bills you directly and supports the account. Nothing is rented from us.
  • Full pre-read library: How to Build a Website guide, toolstack, and GDPR compliance ebook, sent on acceptance.

Everything is yours from day one. Ten days before the session, from the prep pack, you buy your hosting in your name and add us to it, and we install WordPress, the theme, and your five-page skeleton so the five hours are spent on your pages and your form, not on setup. There is no software subscription in the Lab: the site runs on standard WordPress, the contact form is a free plugin that emails you, and the host bills you about $10 a month and handles hosting support. You keep the site outright and can move it to any host with a standard export. If you later want review requests, a missed-call text-back, and a CRM behind the site, the Reputation Engine Lab opens that account and builds them; booking and AI-assisted chat come in the Growth Systems Intensive. The site does not have to change.

The Lab builds a marketing site, not a platform. If you need a client portal or multi-role logins, book a Discovery Call and we’ll scope the custom track.

Want more than five pages, original design, and custom code, built with you? The next step up is the 3-Day Build Intensive ($1,950), priced on its own.

$500 founding seat
Pay over time · Affirm, Klarna, or CareCredit

Payment & Financing

Pay how it works for you.

All major cards, Cash App Pay, and one-click Link at checkout. Prefer to spread the cost? Choose Affirm or Klarna on eligible amounts, or finance through CareCredit. Larger engagements can be invoiced with a simple payment plan.

VisaMastercardAmexDiscoverJCBDiners ClubUnionPayCash App PayAffirmKlarnaCareCredit

Affirm, Klarna, Cash App Pay, and CareCredit are third-party providers; approval and terms are theirs. Financing is not credit offered by Aday Interactive, Inc.

Year one, all in: about $620. That is the $500 seat plus hosting at about $10 a month, billed by the host. We would rather put the number here than have you reach for a calculator.

Then only your hosting, about $10 a month in your name, billed by the host. No software subscription. Nothing is tied to us, so nothing switches off if we stop working together.

Priced on its own. You get a live site for $500. If you later want a custom build, the 3-Day Build Intensive is a separate step.

Apply below. The Lab runs as a small capped cohort of three to five owners, so you build alongside a few other owners, never solo. We run a short fit call to confirm the Lab is right for you, then invoice before your build day is booked. Upcoming build days, 9:00 AM to 2:00 PM: November 5 and December 3, 2026; January 7, February 4, March 4, April 1, May 6, June 3, July 1, August 5, September 2, October 7, November 4 and December 2, 2027.

No credit card and no charge to apply. Brandon replies within one business day, and nothing is invoiced until you approve the scope.

Se habla español. No memo is produced before payment.

Work we have shipped

LeanPivot Payments

A guided payment platform built on Stripe that takes a new business owner from signup to a working payment link in one sitting.

Read the case study →
FAQ

Web Build Lab, questions answered

What exactly do I leave the build day with?

A live WordPress site of up to five pages on hosting in your name, with a contact form on the contact page that sends every inquiry to your email. You leave with a working site you own outright, not a mockup and not something rented from us. A CRM, chat, texting, booking, and follow-up sequences are not part of this day. Review requests, text-back, and CRM capture are the Reputation Engine Lab, week 3; booking, follow-up, and chat are the Growth Systems Intensive.

Is the site actually mine?

All of it is. The hosting is in your name and on your card, the WordPress site is yours to keep and export to any host, and the contact form is a standard plugin inside it. There is no version of this where we switch something off. That is the whole point of building it in your accounts on day one.

Who owns the site after the build day, and who supports it?

You own all of it. You buy your hosting in your name ten days before the day, from the prep pack, and we build inside it, so the site is yours outright. The host bills you about $10 a month and their support team handles hosting questions from there. Nothing is locked to us and nothing needs migrating. If you later want us involved again, you can hire us hourly or move up to a retainer.

Do I need to know how to code or design?

No. The Build Lab is done with you, not by you alone. You make the calls and we build alongside you, so you leave understanding how your own site works.

How is this different from the 3-Day Build Intensive?

The Build Lab is a fast WordPress site of up to five pages in one day. The 3-Day Build Intensive is a custom, code-owned site of up to ten pages built over three days. Each is priced on its own, so pick the one that fits what you need now.

Where does it happen, and how many people?

Either in person at our Coral Gables studio or online in the same live session, whichever suits you. Both run as a small cohort of three to five owners, never solo, on the first Thursday of every month from 9:00 AM to 2:00 PM, week 1 of the lab month (the Booking Engine Lab is week 2, the Reputation Engine Lab week 3, and the Follow-Up Engine Lab week 4, so a firm with no site can build its site and its engines in one month). Upcoming: November 5 and December 3, 2026; January 7, February 4, March 4, April 1, May 6, June 3, July 1, August 5, September 2, October 7, November 4 and December 2, 2027. You build alongside a few other owners with Brandon steering.

Do I also get the downloadable guides from the earlier steps?

Yes. This includes the Website Build Kit, our build-ready Checklist and Toolstack, plus the How to Build a Website ebook and its AI prompt pack, yours to keep. The $97 Founder-Led AI Growth Audit, Website focus, is a separate service, not bundled into this.