A generative engine will not name a firm it cannot confidently identify. GEO is the work that removes the doubt: consistent identity across every surface an engine reads, structured data that states the facts plainly, and enough corroboration elsewhere that your name is safe to repeat.
The short answer
GEO is the identity layer of AI search. It makes the facts about your firm, the legal name, the address, the practice areas and the people, consistent everywhere an engine looks, and states them in a format a crawler reads without guessing. Firms fail here more often than they fail at content.
Almost every firm we audit has published good content and never once looked at whether a machine can tell who wrote it. These are the four checks that decide it, in the order we run them.
Your firm legal name has to appear literally in the title tag, og:site_name, og:title, the meta description and the JSON-LD name field. We check all five on every page that matters and fix the ones that read as ambiguous. Missing even one lowers how confident an engine is that it has the right firm.
Organization, LocalBusiness and a Person record for each principal, all tied to one canonical @id so every page reinforces the same entity instead of declaring a new one. Then the type your profession actually needs, which is where most template schema stops short.
Your site, your Google Business Profile, your licensing record and the directories your field relies on all get compared, character for character. A different suite number in two places is enough to make an engine hedge, and hedging reads as silence to the person asking.
An engine checks whether anyone else says the same thing about you before it repeats it. We map which third-party sources carry weight in your field, which ones you already hold, and which are worth claiming. This is where the 90-Day Visibility Plan picks up.
Every rung ends in something you keep, whether you continue with Aday Interactive, Inc. or hand it to another team.
Where this sits on the ladder
A 15-minute self-audit you run yourself in ChatGPT and Perplexity. Tells you whether you have a problem.
The scored seven-area diagnostic of your live site, with a branded report and a 15-minute findings call.
Every fact an engine uses to identify you, gathered and checked against your site, Google and your licensing record.
We add the structured data to up to 10 pages of your current site. Your copy stays exactly as it is.
The method is the same everywhere. What changes is which schema type your profession needs and which rules your copy has to stay inside. Using a generic type in a regulated field is one of the most common reasons a qualified firm stays invisible.
LegalService and Attorney types, bar-registry facts matched to the site, and copy scoped against Florida Bar Chapter 4-7 and ABA Model Rules 7.1 to 7.3. No outcome claims, no comparative language a rule would catch. See what this looks like for a law firm.
Physician and MedicalBusiness types with credentials and hospital affiliations stated as data. FAQ content is written to stay clear of anything that reads as medical advice, and nothing we publish creates a HIPAA exposure.
FinancialService plus Person records that carry the registrations a prospect checks. Copy is scoped against the SEC marketing rule, which means no performance claims and no testimonial language that would need a disclosure you do not have.
RealEstateAgent and LocalBusiness types, brokerage relationship stated plainly, and license numbers where the state requires them. Neighborhood facts are the part engines lean on hardest in this field.
Work in another regulated field? The approach transfers. We map your rules before we write anything, and we will tell you in the first call if we are not the right fit.
This page is about the engagement. These go deeper on how the mechanism works, and they are free to read.
Guide
The mechanism, without the acronym soup. Start here if the term is new.
ReadMethod
What each of the seven areas measures and why the scale runs 18 to 92 rather than 0 to 100.
ReadDiagnosis
The three patterns behind almost every case of a firm being described incorrectly.
ReadGEO is one of five. A full AI Visibility engagement covers all of them, because an engine checks more than one before it names a firm.
The audit scores your live site across seven areas, names the gap that costs you the most, and comes with 15 minutes on the phone with Brandon to walk through it. It credits toward the work if you go further.
No charge and no obligation. If a call is not the right next step, we will say so and send something useful instead.
or call 305-209-8453 · se habla español
SEO works to place a link on a results page. GEO works to get your firm named inside the answer an engine writes, with attribution. The two share a foundation, because a page an engine cannot crawl helps neither, but they reward different things. SEO rewards relevance and links. GEO rewards identity: whether the engine can tell exactly which firm it is reading about, and whether other sources agree. A firm can sit on Google page one and still be absent from every ChatGPT answer, which is the case we see most often.
It is priced by rung, so you buy only what you need. The AI Visibility Scorecard is free. The AI Visibility (GEO) Audit is $14.97 and gives you a scored, seven-area diagnostic with a 15-minute findings call. The Firm Map is $197 and verifies every fact an engine uses to identify you. Schema in a Week starts at $750 and adds the structured data to up to 10 pages of your current site. The AI Visibility Intensive starts at $1,950 and rewrites the parts of your top pages that engines read. Each is priced for its own work.
The page title tag, the og:site_name meta tag, the og:title meta tag, the meta description, and the name field inside your JSON-LD schema. Each one has to literally contain your firm legal name. A logo in the header does not count, and neither does a tagline, because the checker reads text, not design. This is the most counterintuitive finding for firms with strong branding: the site looks unmistakably theirs to a person, and reads as ambiguous to a crawler.
Not strictly, and anyone who tells you a schema type guarantees inclusion is overselling it. Google states plainly that structured data is not required for its generative features. What schema does is remove ambiguity: it states your name, address, practice area and people in a format a crawler reads without having to infer anything from your layout. That matters most for firms with a common name, several offices, or a practice area that is described differently in different places. It is a confidence lever, not a switch.
The on-site work is usually live in two to four weeks. When an engine reflects it is outside anyone control, because each one re-crawls on its own schedule and some read a cached copy of the web that is weeks or months old. In practice we see movement inside the 90-day term for most firms, and Perplexity tends to reflect changes first because it weighs recency heavily. We report what we see monthly rather than telling you a date.
Yes. Entity clarity, schema and corroboration work the same in any market, and engagements run remotely nationwide in English and Spanish. What is local to us is depth, not method: Coral Gables, Brickell, Coconut Grove, South Miami and Pinecrest are the markets where we already hold the neighborhood context and know which directories carry weight. Outside Miami-Dade we build that mapping as part of the Firm Map.
No, and you should be wary of anyone who does. ChatGPT, Perplexity, Gemini and Google AI Overviews each decide independently which sources they name, and they change. What we can do is close the gaps that keep a firm out of consideration, measure where you appear today against the firms named instead of you, and report the movement each month. Every number we report is directional and sourced.