Aday Interactive, Inc. sets up AI governance for wealth managers, registered investment advisers, broker-dealers, and family offices from its office at 338 Minorca Avenue in Coral Gables, Florida. The policy is built on the rules that examine your firm: the SEC Marketing Rule, the books and records rule, amended Regulation S-P, and FINRA Rules 2210 and 3110. Founder-led by Brandon Aday, with your CCO signing off. For the full governance practice, see Fractional CAIO and AI governance.
The rules your AI policy has to answer to.
There is no single SEC or FINRA rule on AI. The rules you already follow apply to the tools your staff use. Here is where each one lands.
What we install
AI Governance for Coral Gables Wealth Managers, RIAs, and Family Offices
AI use policies and governance installs for RIAs, broker-dealers, dual registrants, and family offices in Coral Gables and Miami-Dade, mapped to the SEC Marketing Rule, Rule 204-2, amended Regulation S-P, and FINRA Rules 2210 and 3110. Ends in a ratified Charter and a Trust Binder the principal signs.
Starting price: AI Use Policy Kit $500; Governance Install from $12,500.
SEC Marketing Rule, 206(4)-1
Any advertisement AI helps write is still your advertisement. The policy says who reviews AI drafts of newsletters, web pages, and posts before they go out, and checks them against the rule on claims, testimonials, endorsements, and performance.
Books and records, Rule 204-2
If a record must be kept, it must be kept when AI drafted it too. The policy says which AI outputs are records and where they are stored. For broker-dealers, the same question runs through FINRA Rule 4511 and SEA Rule 17a-4.
Amended Regulation S-P
An AI vendor that receives or processes customer information is a service provider. That means due diligence, written breach terms (notice to you within 72 hours), and an incident response program that covers AI tools. Larger firms complied by December 3, 2025, smaller firms by June 3, 2026.
FINRA Rules 3110 and 2210
FINRA Regulatory Notice 24-09 says supervision (Rule 3110) and communications standards (Rule 2210) apply whatever technology you use. The policy puts each AI tool into your written supervisory procedures and routes AI-drafted communications through principal review where the rule requires it.
Your fiduciary duty
An adviser owes clients a duty of care and loyalty. The policy keeps client-identifying data out of tools that train on it, sets human review for anything that touches advice, and logs what AI was used for, so you can show how a recommendation was made. For the SEC exam itself, your CCO and counsel stay in charge.
What the policy covers
Approved tools
Which AI tools staff may use, which vendors passed due diligence, and what each one may be used for.
Client data limits
What client information may go into each tool, and what never may, under Regulation S-P and your privacy notice.
Human review
What a person must check before AI output reaches a client, a prospect, or the public, and who signs off.
Records
Which AI outputs are books and records, where they are kept, and for how long.
Supervision and training
How staff learn the rules, how use is monitored, and what happens when the policy is broken.
Incidents
What to do when an AI vendor has a breach or a tool gives a client wrong information.
Where to start
Each step is priced on its own. Buy only the one you need.
Free
AI Governance Check
An automated read of your AI governance across six areas: policy, data, oversight, regulatory, incident response, and access. Informational, not legal advice.
$500
AI Use Policy Kit
Our AI use policy template in the wealth edition, an approved-tools worksheet, and a founder review of the draft your team writes.
$1,500
In-Office AI Policy Workshop
We come to your office in Miami-Dade or Broward and work through the policy with your team.
From $12,500
Governance Install
Three to four weeks to a ratified Charter: every AI use registered and risk-classified, named owners, decision rights, and a Trust Binder your principal signs.
From $4,000/mo
Fractional Chief AI Officer
Senior AI leadership every month for firms that want someone accountable for AI on an ongoing basis.
Want AI to recommend your firm, too? See AI search visibility for Coral Gables wealth firms and the free SEC Marketing Rule scan.
Who you work with
“I help regulated practices get found, trusted, and cited by AI, before it hands their best clients to lesser competitors.”
Brandon Aday, Founder, Aday Interactive, Inc.
Founded the firm in 2002. Seven years at Microsoft Latin America, then digital growth at Univision, Catalina Mobile Payments, and Cascade Financial Technology, and AI work at Southern Glazer’s Wine & Spirits. He leads every engagement personally.
Credentials: MBA in Technology Management, American Intercontinental University · IBM AI Developer Professional Certificate · IBM Data Science Professional Certificate · Large Language Model Operations (LLMOps) Specialization, Duke University · Google Advanced Data Analytics Professional Certificate
Focus: Generative AI Engineering · Generative Engine Optimization (GEO) · Answer Engine Optimization (AEO) · Fractional Chief AI Officer Services
Meet Brandon →Financial Services Notice
Aday Interactive, Inc. is a technology firm, not an investment adviser, broker-dealer, law firm, or compliance consultant. Nothing on this page is investment, legal, or compliance advice. Rule summaries are plain-language overviews current as of November 2026; read the rule text and confirm with your CCO or counsel. Client firms and their compliance officers remain solely responsible for their policies, communications, and regulatory obligations.