You can now claim your business in ChatGPT. Here is what that does and does not do.

Until now, the only way to shape what ChatGPT said about your business was from the outside: your website, your structured data, and what other sites said about you. Now that is changing. OpenAI has launched Businesses in ChatGPT, and for the first time a business can claim its own presence inside ChatGPT and see how often it comes up.

So is this the shortcut to being recommended? No, and OpenAI does not say it is. But it is the first owned piece of AI visibility, the way a Google Business Profile became the owned piece of local search. Here is what it includes, what it leaves out, and what we would do first.

What OpenAI launched: a claim, an agent, and a measurement feed

1. A claimed business profile. Through Business Hub, you claim your business, update key details, and keep them current. OpenAI says ChatGPT may use this information to answer questions about you. Retailers can also send product feeds with pricing and availability. For a service firm, the useful part is accurate services, areas served, hours, and policies.

2. A Business Agent. Eligible businesses can publish an agent that answers customer questions using the information and policies they supply, under guidelines they control. OpenAI's help center describes eligibility starting with US ecommerce and online service businesses.

3. Insights. Owners can see how often their business is mentioned in ChatGPT and the discovery topics, meaning the conversation themes, where it appears. OpenAI describes these as aggregate numbers, including website clicks, and says they do not expose individual prompts or conversations.

What it does not do

It does not guarantee a recommendation. The wording is that ChatGPT may use the information you provide. A claimed profile is an input, not a placement, and anyone selling it as "get recommended by ChatGPT" is promising something OpenAI does not.

It also does not replace the work outside ChatGPT. When an assistant decides who to name for "Who is the best estate planning attorney in Coral Gables?", it still reads your website, your structured data, your listings, and what other trusted sources say about you. If those disagree with your claimed profile, you have given it two stories to choose from. And as of launch, OpenAI has not published pricing or a full rollout schedule for every type of business.

Why it matters for professional firms

The people who hire law firms, medical practices, wealth advisors, and contractors increasingly ask an assistant for a short list before they search. Until now, a firm could only see that indirectly, by asking ChatGPT the same questions and reading the answers. Mention counts and discovery topics are numbers on AI visibility that come straight from the platform itself.

That turns AI visibility from a hope into something you can track. You still do the same work, but now you can watch a monthly trend, see which topics you show up for, and notice when a correction to your facts starts to show.

How to verify and who should hold the keys

You start at chatgpt.com/business-hub: type your business name and create the listing. OpenAI's help center lists verification by business phone, business email, a DNS record on your domain, or a connected Shopify store, plus an identity check with a government ID for the person who edits the profile and views insights. Owners who claimed on launch day report that the insights take a couple of days to start showing. Use the exact name, address, and phone number that your website and Google Business Profile already show, so every source agrees.

The help center also describes giving an agency access to manage a profile or agent. If you work with an agency, grant access that way rather than sharing a login, so the business stays the owner and access can be removed cleanly.

The guardrails for regulated firms

A claimed profile is low risk: it is your own facts, stated plainly. An agent that answers in your name is different. For a law firm, it must not give legal advice, predict outcomes, invite confidential details, or create the impression of an attorney-client relationship in a chat. For a medical or therapy practice, it must not collect health information. For both, it should describe services in general terms and route people to the firm's own intake.

Our recommendation for regulated firms is simple. Claim the profile and watch the insights now. Treat an agent as an intake and routing tool, and publish one only after a compliance review of every answer it is allowed to give.

What to do this week

1. Save a baseline. Ask ChatGPT the five questions your clients ask, by service and city. Save the answers word for word, including who it names instead of you.
2. Write one page of facts. Legal name, services, areas served, hours, how to reach you, and what you do not do. Get it approved before anyone types it anywhere.
3. Claim and complete the profile at chatgpt.com/business-hub using that page, and verify with the phone, email, or domain your public listings already use. Have the owner ready for the ID check.
4. Match your website to it. Same services, same areas, same name. Fix any contradiction on the website and in its structured data, not only in the Hub.
5. Check the insights monthly and re-ask your five baseline questions. The trend matters more than any single month.

How Aday Interactive, Inc. fits this into AI visibility work

We are claiming Aday Interactive, Inc. first and documenting every step, so what we tell clients comes from doing it, not from a launch page. From there, a claimed ChatGPT presence becomes part of our AI visibility work: the facts page, the claim, matching your website and its structured data, and monthly reporting on mentions and topics. The goal is the same as always: make your firm easy for AI assistants to find you, trust you, and cite you by name.