Most firms do not lose cases in court. They lose them at the front desk: the call that went to voicemail, the consult nobody confirmed, the client who never heard back. The Front Desk is one system that answers in English and Spanish, books the consult, follows up, and keeps clients informed, built inside the Florida Bar's advertising rules.
Your attorneys make every legal judgment and approve every word clients see. Nothing we deliver is legal advice. Se habla español.
The short answer
The Law Firm Front Desk is Aday Interactive, Inc.'s package for Florida law firms. It answers inquiries in English and Spanish, books consultations, follows up, requests reviews, and sends case status updates, all inside the Florida Bar's advertising rules. It comes in three levels: Essentials at $1,950, Front Desk from $5,000, and Front Desk + Visibility from $10,997.
Someone is hurt in a crash and calls three firms from the emergency room. Here is what happens next.
Without it
It is 10 p.m. on a Saturday. The caller leaves a message, or does not, and keeps dialing. By Monday morning they have already talked to the firm that picked up.
With the Front Desk
The agent answers in English or Spanish, checks that the caller is safe and getting care, and collects the date, location, injuries, and insurance. For a serious injury, it transfers the call to the attorney on intake duty, or texts them the summary if they cannot pick up.
Monday morning
The consultation is booked, the intake checklist and upload link went out by text, and the attorney opens the file with the facts already in it. No promises about the case were made along the way.
Same calls, same marketing budget. The difference is who answered first. See the personal injury build.
You do not need to be the cheapest option. You need to be the firm a frightened caller has a reason to choose.
A message-taking service
The Law Firm Front Desk
Takes a message for tomorrow
Books the consultation on your calendar
The same script for every caller
Built from your intake script and your practice areas
Urgent calls wait in the queue
Urgent calls transfer to the attorney on duty, with a text alert if nobody picks up
Not written to the Florida Bar's advertising rules
Built inside the Florida Bar's advertising rules: no outcome promises, no fee quotes
No step for your conflict check
Collects the other party's name first, so your team runs the conflict check
No follow-up if the caller does not call back
Follow-up by text and email until they book or reply, in English or Spanish
Their system, their records
An account in your firm's name, with contacts and history you can export
Start where your firm is. Each level includes everything in the one before it.
$1,950 · one day
Solo and small firms that lose calls after hours and never ask for reviews.
The outcomeNo new inquiry sits in voicemail until Monday.
Credits in full toward Front Desk if you start it within 60 days.
Then the Practice seat at $649 a month, which keeps the website AI chat, with 5,000 texts and 150 voice minutes a month included.
Most firms start here
From $5,000 · 90 days
Firms that want every call answered, sorted, and booked, and clients kept informed.
The outcomeEvery caller gets an answer, urgent ones reach an attorney, and clients know where their matter stands.
Scales with practice areas, languages, and call volume. Quoted after Essentials.
Then the Practice seat at $649 a month, or Group at $1,149 for source tracking numbers and more voice minutes, with a usage allowance included.
From $10,997 · 90 days
Firms that also want to be named when someone asks ChatGPT or Google for a lawyer.
The outcomeYour firm is one AI can find, read, and cite when someone asks for a lawyer.
No one can guarantee an AI citation, and we never promise one.
Then the Practice seat at $649 a month, or Group at $1,149 for source tracking numbers and more voice minutes, with a usage allowance included.
After launch, every level continues on Care: the Practice seat at $649 a month, or Group at $1,149, each with a monthly usage allowance (use above it is $0.03 per text segment and $0.25 per voice minute). On Front Desk and Front Desk + Visibility, the platform is included through the 90-day build, and so is the guided setup; the seat starts after it. Front Desk Essentials includes the first 30 days on the platform, then the seat. Optional hours: Care 4 (4 hours, $800 a month) or Care 8 (8 hours, $1,600 a month). Project work bills 50/25/25 on milestones. Texting goes live once carrier registration is approved, so we never promise an activation date.
See how the Front Desk handles your practice area: what clients ask, what the agent does, and which calls get escalated.
Find your practice areaIn 30 minutes we walk through how inquiries reach your firm today, where they leak, and which level makes sense. If Essentials is enough, we will tell you.
or call 305-209-8453 · se habla español
Response time
Response time is a target, not a promise. Our AI intake agents aim to answer in under 60 seconds, and typically respond within one to three minutes. Actual timing depends on third-party voice, SMS, and network delivery, which we do not control. We measure the real number and report it in your dashboard rather than guarantee it. Speed also depends on correct account setup, carrier registration (A2P 10DLC), and your intake configuration.
Bar Advertising Notice
The hiring of a lawyer is an important decision that should not be based solely upon advertisements. Prior results do not guarantee a similar outcome. Aday Interactive, Inc. is a technology firm and is not a law firm; nothing on this page is legal advice or creates an attorney-client relationship. Content on this page is illustrative of the technology architecture Aday Interactive builds for law-firm clients; each engagement is scoped and reviewed independently for compliance with the current Rules Regulating The Florida Bar (Chapter 4-7 and Rule 4-1.5) and any additional jurisdictions in which the client firm is admitted. Where content mentions federal or state statutes, ABA Model Rules, or bar-advertising checklists, those references are for informational and educational purposes only and do not constitute legal advice or opinion. The attorney responsible for any client-firm-facing advertising produced by Aday Interactive, Inc. is the client firm's designated ethics counsel or managing attorney. Consult qualified counsel licensed in your jurisdiction before acting on anything you read here.
One package that answers, books, and follows up for your firm. It sets up the system a law firm runs its first contact on: bilingual answering, consult booking, follow-up, review requests, case status updates, and lead-source tracking, all inside the Florida Bar's advertising rules. It comes in three levels: Essentials at $1,950, Front Desk from $5,000, and Front Desk + Visibility from $10,997.
Never. The agent collects facts, books consultations, and escalates urgent calls. It never says whether someone has a case, what it is worth, or what to do, and it never tells a caller about a deadline. Florida Bar Rule 4-7.13 bars predicting results, and only your attorneys give legal advice.
It is escalated, based on rules your firm sets. The agent is set up to treat matters like an arrest, a detention, or a serious injury as urgent. It transfers the call live to the attorney on call, and if nobody picks up, it texts that attorney an urgent alert with the call summary and tells the caller when to expect a call back.
English and Spanish, in one agent. It can switch between them in the same call. Portuguese is possible as a separate agent. The voice platform does not support Haitian Creole today, so those callers are routed to a person or a scheduled callback.
Earned and flat fees, yes. Unearned retainers, no. Under Florida Bar Rule 5-1.1, unearned retainers belong in your trust account, so those stay in your legal billing tool. The system can send engagement letters for e-signature and invoice fees that are already earned, such as a flat consult fee.
The Practice seat at $649 a month, or Group at $1,149. The seat keeps the system we built live, patched, and backed up, and it carries the voice agent and AI chat. Practice includes 5,000 texts and 150 minutes of AI voice a month; Group includes 11,000 texts and 400 minutes, plus a tracking number for each marketing source. Use above the allowance is $0.03 per text segment and $0.25 per voice minute, on your monthly invoice. Aday Interactive, Inc. bills the seat monthly. Optional hours cover call review and prompt changes: Care 4 (4 hours, $800 a month) or Care 8 (8 hours, $1,600 a month), or $600 and $1,200 a month on a 12-month term. On Front Desk and Front Desk + Visibility, the platform is included through the 90-day build; the seat starts after it. Front Desk Essentials includes the first 30 days on the platform, then the seat.
Your firm owns its data. The platform account is set up in your firm's name, and your contacts and conversation history are yours. If you stop working with us, we export them for you.