Attendee Field Guide

Your Build to Traction workbook.

Thanks for joining the keynote. This is the 15-page attendee workbook: every exercise from the talk, plus the blank tables, the pressure-test checklists, and the signed commitment page. Do the exercises this week; the founders who charge for something before it’s finished are the ones with a business next month.

8 exercises: Outcome Inventory, Positioning, 5 Discovery Calls, WTP Test
Worked examples from LeanPivot.ai and LeanPivot Payments
Signed commitment page: deadline, accountability, no waitlist theatre
18-book recommended reading list with the full “What comes next” menu

“Looks interesting” is not traction. The only signal that counts: “Can I pay for this right now?”

Send Me the Field Guide

15-page PDF, plus a follow-up note from Brandon on Exercise 6.

FAQ

Build to Traction, questions answered

What do I get with the field guide?

You get the 15-page Build to Traction attendee workbook as a PDF. It has every exercise from the keynote, the blank tables, the pressure-test checklists, and the signed commitment page.

How much does it cost?

Nothing. It is a free attendee workbook for people who joined the keynote. Just fill out the form and it comes to your inbox.

How is it delivered?

Submit the form and the 15-page PDF is emailed to you, along with a follow-up note from Brandon on Exercise 6.

What is inside the workbook?

Eight exercises including the Outcome Inventory, Positioning, 5 Discovery Calls, and the WTP Test, plus worked examples from LeanPivot.ai and LeanPivot Payments. It ends with a signed commitment page and an 18-book reading list.

What is the point of the commitment page?

It sets a deadline and holds you accountable, no waitlist theatre. The founders who charge for something before it is finished are the ones with a business next month.