Last week Google finally released company branded Google+ pages to the public (see the previous post on Google+ for building online community)! As soon as Google+ business pages launched, many companies and organizations jumped at the opportunity to create a Google+ business page, and Aday Interactive was definitely on that bandwagon. This tutorial will show you how to create a Google+ business profile page, based on our experience setting up our own. So what is a Google+ (Plus) business page you ask? A Google+ business page is similar to a Facebook fan page, as it is a profile set up for a company, organization or brand. Your profile will be available to users on the Google+ social networking site, where they can add you to their "Circles" to receive updates you post, similar to the Facebook wall post and Twitter tweet stream. Google+ business profiles include information about the company, photos, videos and the standard stream for message posts.
Until the launch of the Google+ business page, it was still questionable as to whether you should jump into the Google+ circle, but with this final piece of the Google+ puzzle in place. Before the launch only individuals were allowed to create a Google+ page. For a long time before that you could only create an individual page with your Gmail account, until Google finally opened the social network up to Google Apps for Business users (see the post on enabling Google+ for Google Apps for Business) a few weeks ago. Most would agree at this point that you set up your new page, and use it as a part of your overall social media marketing strategy along with LinkedIn, Twitter and Facebook!
Steps to Create Your Google+ Business Page
You will have several choices of how to set up your page. You should consider the type of page, since you won't be able to change it later. Note that if you already have a Google Places account set up, you can actually find your account using your telephone number and connect it to your Google+ business page. It will extract your information and give you the ability to customize who can see the information and what category you page should be placed under.
If you do not have a Google Places page, you can choose one of the other options, which include Product or Brand; Company, Institution or Organization; Arts, Entertainment or Sports; or Other. Note that the options you have for your Google Local Business or Place are different compared to the other 4 listing types. The key difference between the Places based version and the others is that they include a map of the business location, feature the address, phone number and hours behavior. Below is an example of setting it up as a Company, Institution or Organization, in case you don't yet have a Google Places account set up.
Next, you will be logged into Google+ as your organization, similar to Facebook. Notice that the user name will be changed to the name of your page (i.e. Aday Interactive, Inc. in my case) and anything you post, or add to your Circles will be attributed to your Google+ page. When first logged in you will be prompted to edit your Tagline and add a profile photo.
After this very basic set up, you are able to promote your new page to your Circles. However, I don't recommend doing this until after you have done some more tweaking to the page.
Now you should be all set with your new Google+ business profile page. The final step will be to view your page and share it with the world! Below is the Aday Interactive page, which you can add to your "Circles" by clicking here. If you add me to your circle, I will be sure to add our company page to yours!
Still not sure about what to do with your new Google+ Business page? Check out some of these resources for more information: Google+ Pages: connect with all the things you care about (from the Official Google Blog), Google+ Help and 10 Tips and Tricks for Better Google+ Brand Pages from our friends at Mashable.com. Here are several books you can pick up as well: Google+ for Business: How Google's Social Network Changes Everything, Google+ For Dummies, or Sams Teach Yourself Google+ in 10 Minutes (Sams Teach Yourself -- Minutes). Need additional help setting up your Google+ business page, or developing your overall social media marketing strategy? Feel free to contact us with questions or call 305-918-2329 to schedule your free 30 minute Social Media Marketing consultation!