Digital Marketing in Doral by Aday Interactive

Inbound Marketing Strategy

Today's consumer is not going to purchase your product or service, just because they saw a banner or received an e-mail about how great it is. Instead, they will rely on their own research on search engines, along with word-of-mouth recommendations from friends and colleagues whom they trust. By utilizing an inbound marketing strategy, you will provide content that attracts qualified visitors to your site, who are more likely to convert into leads and customers.

Aday Interactive can assist you in developing your overall content strategy, develop multiple offers for your key customer segments, and create landing pages that will allow them to exchange their information, for your valuable content! Using white papers, ebooks, special reports, podcasts and opt-in email marketing and autoresponder based drip campaigns, we will put together a inbound strategy that will bring your customers to you, instead of you bombarding the masses with messages they don't want to hear!

Search Engine Optimization (SEO)

A great Search Engine Optimization (SEO) campaign is based on the foundation of KeyWord Research. Targeting the right key terms will ensure that you direct your site traffic to the correct pages. It is also important that your page relates to the targeted Key Term so that your site visitor will stay on your site as long as possible, and to ensure they are part of the audience you want to target. Search Engine Optimization can be categorized into two separate phases. First optimizing OnPage elements of your website, and second OffPage Optimization, which includes links pointing back to your website, as well as other behind the scene technical elements.

Aday Interactive will perform several rounds of audits of your website in order to analyze your content optimization analysis to determine if your site is being crawled by major search engines and whether your content is relevent to your chosen keywords. Based on this analysis, Aday Interactive will suggest OnPage changes to optimize your site for optimal relevance to search engine results. We will also work on increasing the number of external links pointing to your site to help increase your page rank. Contact Aday Interactive today for your free 30 Minute Search Engine Optimization Consultation.

Search Engine Marketing (SEM)

Need to get your message out of the door today, and don't have time for search engines to crawl your site while your SEO campaign kicks in?  Then you may need to utilize search engine marketing with a “Pay-per-click" (PPC) advertising campaign! Pay-per-click advertising results come up in a search engine as sponsored links, or as display ads on specific websites that you want to advertise on. PPC ad campaigns can be highly targeted, can help achieve instant traffic, and can lead users to specific landing pages set up for your PPC campaign.

Aday Interactive will set up your Google AdWords, Yahoo Search Marketing, and/or MSN adCenter account, to get you started with moving traffic to your website! We will design your campaign, do your keyword research and set up your adgroups, with the goal of increasing your website ROI. Our services include: keyword generation, keyword bid management, writing & tweaking ad creative, keyword to landing page matching, conversion set-up & tracking using analytics programs, and geo-targeting for local search. Contact Aday Interactive today for your free 30 Minute Search Engine Marketing Consultation.

Email Marketing

Email Marketing is a critical element of any digital marketing campaign, and is necessary to have a successful communication and marketing plan. Having your own period e-mail newsletter can help you build relationships with new potential customers, keep your current clients up to date with your company news, and streamline all of your organizations communication into a single periodic communication. Email marketing and newsletters can help you increase sales, promote special events, assist your follow-up efforts, and raise overall visibility of your brand. Email is fast and more affordable than traditional print mail, offering a great overall return on investment. Contact Aday Interactive today for your free 30 Minute Email Marketing Consultation.